PPC Weekly Search-Term Ops Kit
Paste your Search Term Report → classify terms → export Bulk-ready negatives & harvest lists. Excel + Google Sheets · No macros · Does not connect to your Ads account.
The problem
- Campaign ACOS can look fine while individual search terms quietly spend with zero orders.
- Most sellers export the Search Term Report, skim it, and guess.
- No shared thresholds → different people negate differently every week.
This kit is a repeatable weekly ops routine: same thresholds, same labels, a Bulk-oriented negatives table, a harvest list, and a weekly log. Planning aid only — you stay in control of every change in Ads.
Who it’s for
- FBA / private-label sellers (US / EU / UK) already running Sponsored Products
- Operators who export Search Term Reports at least weekly
- Buy-once workbook fans who don’t want another SaaS login
Not a fit if you’ve never run ads, want autopilot bidding, need API write-backs, or expect income / ACOS guarantees.
What’s inside
| Deliverable | Description |
|---|---|
PPC_STR_Ops_Kit.xlsx | Main workbook (instant download) |
| Setup | Target ACOS, Min Clicks, Min Spend, brand tokens |
| Campaign_Stages | Launch / Rank protected from auto-waste flags |
| STR_Paste | Paste → Action + reason (2,000 formula rows) |
| Negatives_Bulk | Ads Bulk-oriented table (you upload) |
| Harvest_List | Converting terms within target ACOS |
| Weekly_Log + Dashboard | Snapshot counts & estimated waste spend |
| Docs | START_HERE (EN/ZH), column map, bulk checklist |
csv_export/ | Sheets-friendly CSV samples |
3 steps
-
Paste — Clear sample rows on
STR_Paste. Paste term, campaign, ad group, clicks, spend, sales, orders. -
Classify — Read Action: Negative / Harvest / Watch / Keep / Insufficient-data.
-
Export & upload — Use Negatives_Bulk / Harvest_List, then upload yourself in Ads Bulk Operations.
Product screens
Pricing
Launch
$12
Intro window · one-time · ≈ ¥86
- Full workbook + docs (EN/ZH)
- No subscription
- Self-serve paste & classify
List
$19
Standard one-time · ≈ ¥137
- Same kit after launch window
- Still offline spreadsheet
- Still no account connection
Automatic checkout & instant download page is coming soon. Until then, email to reserve the $12 launch price (or ask about the ¥199 run-once below).
Optional: one-week STR run · ¥199
Don’t want to DIY paste this week? Same classification engine, run once for you.
- You provide a desensitized Search Term Report (one marketplace, one week) + Target ACOS / Min Clicks / Min Spend / brand terms
- You get Actions table, Negatives_Bulk, Harvest_List, Week_Summary — within ~48h (business days, Asia/Shanghai)
- You still upload in Ads yourself — we never log in or change bids
Limit: up to 5,000 search-term rows per run. No passwords. No Seller Central invite. No ACOS promise.
Email to reserve / 邮件预约
Formal auto-download checkout is coming soon. Reserve $12 launch or ask about ¥199 run-once by email:
Contact only: baijuan@mail.grokbot.com · No fake “Buy now” until checkout is live
FAQ
- Connects to Amazon? No — offline spreadsheet.
- Excel or Sheets?
.xlsx; import to Sheets. FILTER helpers prefer Sheets / Excel 365; INDEX fallback included. - Column order differs? Copy into mapped fields (see column map in the pack).
- Done-for-you PPC? Not in the product. See the ¥199 run-once (#service) — you still upload.
- When can I pay online? Auto-download checkout is coming soon. Email to reserve the launch price now.
中文副文案（跨境卖家）
亚马逊 PPC 周度搜索词作战包
粘贴 Search Term Report → 自动分类 → 产出可上传的否定词 Bulk 表与收割清单。
- 一次性买断 $12 首发 / $19 正式（约 ¥86 / ¥137）
- 不连账户、不代上传、不承诺降 ACOS
- Launch/Rank 活动阶段保护，避免误杀冲排名花费
- 含中英上手说明；适合已在跑 SP 广告的卖家
不适合：从未开过广告、要全自动托管、要保证 ROI 的人。
同引擎可选服务：代跑一周 STR · ¥199/次（你交脱敏导出；我交分类清单+Bulk 表；上传仍由你本人点）。
正式自动下载结账页即将上线。现在可邮件预约： baijuan@mail.grokbot.com